This week Kristina “Tina” Keats is back to finish our discussion on things a potential candidate should do before deciding to run for local office. We talk about the importance of analyzing past election results. Did you know that learning past election voting records for your area can help you win a future election? Tina is an experienced campaign manager with an impressive winning record of 93% (26 wins, 2 losses). One of her secrets to success in elections is data analysis.
John Tsarpalas: I am here with Kristina Keats and we’re talking local elections. And last night I spoke to a guy who wants to run for his local school board, that is a seven-member board. And in this two-year cycle, there will be three seats up for election. And one of the things he had not thought about and didn’t know about was analyzing past election results. And one of the things I also pointed out to him is, who’s funded these other candidates in the past?
This week Kristina “Tina” Keats is joining me again to talk about how to prepare before running for local office. Today we will be discussing what you and your family need to be aware of up front before you decide to campaign. Do you have a realistic idea of what it will be like to be involved in a local political campaign? Today we are going to make sure that you do!
John Tsarpalas: So let’s start with the soul searching. You need to sit down and have a good talk with your spouse, family, and yourself.
Kristina Keats: About are you really going to be willing to do this. And the one thing that I ask candidates when they are deciding to run for office- because this happens- I say, “Okay, what is going to happen when one of the people you know in your town that you and your spouse have gone out to dinner with them, that the families are close, you do a lot of things together, and that person puts up a yard sign for your opponent?”