Framing the Issues with John Tillman CW 12

This week John Tillman joins me on the podcast to discuss framing the issues to win people to your side. John is the CEO of the Illinois Policy Institute and one of the best people I know at framing issues and winning the debate.

I am thrilled to discuss this essential topic with John today. Whether you plan on running for office one day or you are an outspoken advocate, you need to learn the vital skill of framing issues.  Continue reading

Name Recognition with Kristina Keats CW 11

This week Kristina Keats joins me to discuss the ins and outs of name recognition. If you want to win your local election, then people need to recognize your name and feel familiar with it! So how do you get to the point where people in your community know your name and that you are running for office? What are the practical things that you need to do in order to build your name recognition?   Continue reading

Name Recognition with Kristina Keats CW 11 Transcript

introduction stickerJohn Tsarpalas: Name recognition, name ID, the use of signs: Commonwealthy podcast #11.

I’m here with Tina Keats. We are going to talk about something that is important to every candidate. That’s name recognition. How do you get people to know who you are, recognize your name? Name ID is sort of key. It’s one of the reasons incumbents have the edge. People know the name and they just feel comfortable, as long as something bad isn’t associated with it.    Continue reading