The Five Key Elements of a Persuasive Tag Line

Guest Post by Kristina Keats

So what is a tag line?  It is a pithy message that defines your campaign. Before you design any literature, write any speeches, or in any way market yourself, you should have a tag line that works for you.  If it is good, it should be easy to remember and easy for you to explain your ideas and platform as it relates to your tag line. Continue reading

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