John Tsarpalas: If you are running for local office, no matter what you think, your campaign is a brand. If you are an activist and you have an issue that you are focusing on and working on, what does the world think of it? What is that brand?

If you’ve got an organization, a Tea Party group or tax payer group, what is that group’s brand? Do you have a look? Do you have a consistent message? Do you have positive ways of saying things? Well, we are going to talk about all of that today on Commonwealthy #54, Branding for Political Candidates and Activist Organizations. Continue reading →